The Evaluation of Pharmaceutical Logistics Outsurcing -- A Case Study of A Company Industry
Autor: | Chun-sheng Ho, 何春生 |
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Rok vydání: | 2006 |
Druh dokumentu: | 學位論文 ; thesis |
Popis: | 94 Encountering the competitive environment of the foreign pharmaceutical market in Taiwan since the National Health Insurance implemented. In order to seek to survive, the internal logistics of the industry had been outsourcing to the third party of professional pharmaceutical logistics. For the purpose of earning profit, reduce the logistics cost, focus the main business, enhance the market competition are needed. This thesis attempts to evaluate the pharmaceutical logistics outsourcing of internal industry. Corresponding to the literature review and specialist questionnaire, the relevant evaluated target of conforming to the pharmaceutical logistics outsourcing is analyzed. Five evaluated structures of strategy, cost, quality, service performance and risk are under the second class. Fifteen evaluated criterions of core business focused, enhance flexible controlled with competitive management of logistics operating, reduce the whole operating cost of logistics, decrease the human cost of logistics, diminish the capital investment, raise the financial elasticity, react the marketing logistics cost quickly, effectively quality management of logistics activity outsourcing, provide the professional service of logistics, increase the service achievement of customer logistics, raise the efficiency of logistics activities, enhance the customer satisfaction and diminish the investment risk, new product delivered, route risk and the barrier of changing outsourcing factory. The study is under the Analytic Hierarchy Process (AHP) divided into seven steps begging with the theme identification, setting up the hierarchy structure, questionnaire design and survey, establishing the pairwise comparison matrix, consistency test, alternatives selection, and compare the outsourcing logistics factories with fifteen evaluated criterions to pick up the suitable factory. The survey indicates that:1. setting up the evaluated criterion of pharmaceutical logistics and prioritize the relative weight by literature review. The importance of prioritizing the relative weights can be acquired under the Analytic Hierarchy Process (AHP). 2. the study of evaluated criterion decision outsourcing can assist to understand the operating system of outsourcing, and provide the estimated index for reference. So as to enhance the willing of logistics outsourcing and the competitive advantage of the industry main business to create the double win between logistics suppliers and industry. Key words: Logistics outsourcing, Group decision, Analytic Hierarchy Process, Pharmaceutical Logistics |
Databáze: | Networked Digital Library of Theses & Dissertations |
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