Interactive Communication & Assessment of Information on Sustainable Transportation: Case Study on Commuting of University Students
| Autor: | Bing-Zhang Lee, 李秉璋 |
|---|---|
| Rok vydání: | 2006 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 94 Though a large number of studies, data, and sustainability schemes in daily lives can be found in different sources, only a limited portion of them are referred to by consumers for the purpose of putting the recommendations into action, because they are not accessible in systematic and appropriate ways. The lack of measurement correspondence between attitude and behavior on a general level has already been pointed out with disregard on consideration of behavior constraints beyond people’s control. Taiwan is known as the highest motorbike-density country in the world. Despite its importance, quantitative research on the extent and magnitude of impacts induced by motorcycles are rarely comprehensive for general public. Problems of motorcycle-commuting has been individually discussed in pollution, congestion, and energy consumption aspects, while other correlative information including safety and economy aspects are less analyzed. This flaw results in ineffective on communication of sustainable transportation, because consumer’s primary objective is the safe, flexible, and cheap mobility service. Aiming at more effective communication of sustainability aspects of motorcycles, this research presents a method to collect and quantify information on expense, travel time, safety, and health/environment aspects. Through CAPI (computer-assisted personal interview), we design a easily understanding interface which fulfills real-time customized information feedback based on personalized input of respondents. The study adopts a streamlined approach to estimate DALYs (disability-adjusted life years) loss due to downtown traffic accidents. And find out students commute by motorcycle on average suffer 5.23 times DALYs loss as much as students commute by bicycle. On the other hand, we develop a user-personalized model to calculate environmental external cost derived from motorcycle using by an impact assessment system (Life Cycle Impact Assessment Method based on Endpoint Modeling, LIME) from Japan. Moreover, customized assessment system on travel time and operation expense is also constructed. With the interactive communication structure developed in the research, students of National Cheng Kung University (NCKU) are selected as target of case study. It’s observed that 52.4% of the motorcycle commuting students increased their intensity level of willingness to adopt sustainable commuting mode and, 27.6 % of motorcycle commuting students agree to alternate to adopt sustainable commuting mode or use sustainable commuting mode more frequently after they received customized commuting information. It’s expected to reduce 4.656E+05 kilograms of CO2 emission, 1.14E+06 NTD on external health damage cost, and 9.44 years of DALYs loss due to traffic accident if we can apply our communication method to all NCKU students. Interactive communication for sustainability is not only works in transportation issues but also expected to contain potential for applying to other sustainable lifestyle initiatives. Our study demonstrates a methodology on how to construct a interactive communication structure which can induce people to reconsider shifting their current behavior to more sustainable way. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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