A Study of Unifying Commercial Images for Raohe Street Night Market and Its Praxis
| Autor: | Wen-Hua Chang, 張文華 |
|---|---|
| Rok vydání: | 2006 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 94 The modern commercial environment nowadays values place marketing rather than competition between entrepreneurs and peddlers. The traditional market, where is friendly and with various products, is a mutual interaction among: geographic location, transportation, and residential community. The modern trading areas, the malls, take into consideration of urban community, distribution of population, transportation, and consumers. Comparing with the modern trading areas, the traditional one has indiscriminate space, well-worn infrastructure, and deficient service and merchandises difficultly. Forming a mutual view, intensifying commercial capacity, the impression trading area tries to cohere the scattered peddlers in the traditional market with modern idea of mercantile pursuit. By employing the strategies of marketing, the whole peddlers carry out their vision with one heart, and improve the shortcomings of the traditional market. How to renew and rebuild the whole market is the main effort of this thesis. This study focuses on designing the trading area image, the mutual symbol and the visual identity of Raohe Street Night Market. To design the collective displays, package and DM with the specific color and style, this study attempts to improve the quality of the night market as an international one. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|