A Study on Visitors' Interpreter Demands and Willings to Pay at the Nation Taiwan Museum of Fine Arts
| Autor: | Yao-Chang Lin, 林耀彰 |
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| Rok vydání: | 2006 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 94 The aims of this study were prompted to realize the viewpoints of tourists on service demand of interpreter and their willingness to pay. Because the service of interpreter did not own the price like in general market, therefore the Contingent Valuation Method was used to estimate the willingness price that tourists would pay for interpreter at National Taiwan Museum of Fine Arts in this study. Also the privacy data, motivation and influence factors on willingness to pay of tourists were examined. The opened questionnaire for asking price was conducted in this study. The results showed that 39.3% visitors had the willing to pay for interpreter service. And about 75% visitors agreed that it was helpful for raising the tourism experience and knowledge if the museum could provide such service. Meanwhile, on the level of demand of interpreter, 14% visitors had the willingness to pay among the 53% visitors who needed this service. It displayed that the visitors would pay the average of NT$ 72.1 per hour for this service. From empirical results, it showed that the level of demand of interpreter was very high in Taiwan. And the visitors also had the strongly willingness to pay on this service. For satisfying the visitor’s demand of interpreter, it is suggested that such museum can establish the paying system of interpreter service to let those visitors who need this service have better quality. Also the training of interpreter, we suggested that government should standard the code of conduct, and approve and conduct them to career market for enhancing the level of interpreter. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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