Hollywood Cinemas Tie In with Merchandise in Taiwan~ Taking 'Lord of the Ring III' & 'The Incredibles' as examples

Autor:	Chialun Ariel Wu, 吳佳倫
Rok vydání:	2005
Druh dokumentu:	學位論文 ; thesis
Popis:	93 Tie-ins can lower the marketing costs of films … and help us reach to more consumers. By means of tie-ins with consumer goods, films can appeal to consumers who are not exposed to traditional movie trailers. — Jan Kean, domestic marketing manager of Orion Pictures This thesis focuses on researching the global promotion strategy of Hollywood cinemas and its impact on Taiwanese movie markets. Furthermore, the research also emphasizes on the influence of Hollywood cinemas to the tie-in model of Taiwanese merchandise. Two case studies of the movie Lord of the Ring III and The Incredibles are presented to address and analyze the related tie-in models and marketing promotional activities made during the period of release.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://ndltd.ncl.edu.tw/handle/72470035664572831861 Zobrazit plný text záznamu