The Present Situation and the Expectancy of Educational Staffs Of Elementary School about the Promotion of Customer Relation Management
| Autor: | Weng Chin Hsiung, 翁志雄 |
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| Rok vydání: | 2005 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 93 The purpose of this study is to explore the conditions and the differences between staffs and present situation and the expectancy about the customer relation management in elementary school. The goals of this study are as follows： 1. To explore the present situation and the expectancy of education staffs of elementary school about the promotion of customer relation management. 2. To explore the present situation of difference which educational staffs in elementary school under different variables of backgrounds. 3. To explore the expectancy of difference which educational staffs in elementary school under different variables of backgrounds. 4. To generalize the results of the research in order to assist elementary schools to bring up practical suggestions that could be the reference resources of setting the customer relation management into action in the future. The research adopted stratified sampling technique based on the location and size of a school.The population was composed of teachers of 60 elementary schools in the central Taiwan countries. There were 680 teachers sampled from 60 elementary schools.The total number of usable sets of instrument returned was 614,and a usable return rate was 90.29%.The collected data were analyzed by the statistic methods of frequencies,percentage,mean,standard deviation,t-test,one-way ANOVA and Scheffé method. According to the result of data analysis,the conclusion of this study were as follows： 1. The average response of the expectancy of educational staffs is higher than the reponse of present situation in elementary school. 2. In term of individual variables,age and served time are significant factors in the present situation of customer relation management that was conscious of educational staffs of elementary school. 3. In term of individual variable,school age is a significant factor in the present situation of customer relation management that was conscious of educational staffs of elementary school. 4. In term of individual variables,educational and position are significant factors in the expectancy of customer relation management that was conscious of educational staffs of elementary school. According to the conclusion of the study,the suggestions of this study were as follows： 1. Set clear school vision and the strategies about customer relation management. 2. Receiving different age of teachers into the task of customer relationship management. 3. Construct a cultural organization on the basis of inner customers. 4. To interact with customers by different channels of communication. 5. Encouraging staffs to take part in further education or research. 6. To build an atmosphere which live with community peacefully. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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