Improving Visual Quality of Commercial Streets
| Autor: | Kuan-Hsien Li, 李冠賢 |
|---|---|
| Rok vydání: | 2005 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 93 The purpose of this study was to discuss the influences of different types of commercial board on respondents’ preference and their perception of visual quality. The term preference used in this study represented respondents’ likeliness for both commercial board and visual quality of streetscape, while the perception of visual quality included “level of visual attention”, “amenity”, “legibility”, “beauty”, “comfort”, “openness”, “complexity”, and “coherence”. The study used 3D Studio Max software to simulate five improved streetscape with different commercial boards, including the present type, simple type, advertising pole type, artistic form of advertising pole type, and advertising board type, for respondents to evaluate their scores on preference and perception of visual quality. Questionnaire survey was used in this study and 300 valid samples were obtained. By performing t-test, one-way ANOVA, and Pearson Correlation, this study obtained the following conclusions: 1. The artistic form of advertising pole type of commercial board was highly preferred by most respondents. 2. “Amenity” was the most influential factor on preference of commercial board, followed by “level of visual attention” and “legibility”. 3. “Beauty” was the most influential factor on preference of visual quality of streetscape, followed by “comfort”, “openness”, and “coherence”. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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