Of Customers' Satisfication for Junior High Cram School Quality－A Case Study of Gydang Junior Cram School in Taipei County
| Autor: | KUAN MENG LIN, 管夢麟 |
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| Rok vydání: | 2005 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 93 The issues talking about customers` satisfaction for service industry has richly accumulated. But no one discussing the relationship between cram school versus parents and student of customer satisfaction and the quality of perception service. Cause of the characteristic of district, cram schools in each region affected by the culture might be different. The study uses the questionnaire to proceed the quantity research and explore the difference and relationship between cram school versus parents and student of customer satisfaction and the quality of perception service. For the empirical survey, we sent 500 questionnaires to the students and parents of Gydang cram school. Returning 432 efficiency questionnaires, the return rate is 86.34%, then applying T-test, ANOVA, and Multi-regression for data analysis.;The importance of service quality including the characteristics of tangibility, reaction, and concerning affected significantly by the sense of students and parents, and so do the education level of parents affecting the reliability.;The satisfaction of service providing from Gydang cram school will not be different cause of the students and parents` background.;There is a positive correlation between all of the dimension of the value level of perception service and satisfaction level of all dimension of customers` satisfaction. In the phase of changing policy, every types of cram school is rising that makes the narrow market competition among the blooming industry of cram school more and more rough. This study provides some suggestions for the reference to permanent operation in the future. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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