A Study of the Relationships between Consumer Perception and Innovative Product Property--Using LITE-ON Awards as an Example
| Autor: | Tzu-Hsun Wang, 王子勳 |
|---|---|
| Rok vydání: | 2005 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 93 Amidst the competitive global market and changes of consumer trends, corporations require a constant flow of innovative products in order to sustain their business. A successful innovative product is one that its creativity has distinct uniqueness and orientation. It should catch the consumers’ eye with its appearance, fulfill their functional needs and at the same time, give pleasure and satisfaction to their sensual urges. It would then be able to channel the consumers’ purchasing behavior. Corporations that often hold design contests would bag a great deal of innovative ideas within a short period of time. ‘LITE-ON Awards’ has been an iconic design contest in Taiwan. Its winning innovative ideas are often the objects of research in product innovation. Thus, this study engaged 240 interviewees, in two groups with and without design background, to evaluate the works that had been nominated for this Award in the four consecutive contests. Statistical methods such as multi-dimensional scaling (MDS), ANOVA and regression, were applied to investigate the perception of consumers with varied backgrounds on the product innovation. This study has also explored the perception of the ‘Modeling Property’ and the ‘Innovative Evaluating Property’. The perceptions of interviewees on these innovative works were used to establish a ‘Spatial Map of Creativity Perceptions’ via MDS method. It was in turn used to study the inter-relationship among various properties of creativity, and verified by ANOVA and other statistical methods. The results show that ‘design sense, worthiness, avant-garde and simplicity’ are properties, agreed by both groups, which affect the preference of innovative products. ‘Attractiveness, acceptability, value and inspiration’ are properties, agreed by both groups, which affect the acceptability of innovative products. These results would provide corporations with the modeling properties when developing new innovations, and would also set criteria for evaluating the product design. So much so that the consumers would readily accept this new product and thus achieve the win-win situation between the manufacturers and the consumers. These results could also serve as a reference to the academies in the teaching of designs. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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