The Effects of Information Technology Adoption and Customization Capability on New Product Development Success
| Autor: | Hung-Tai Tsou, 鄒鴻泰 |
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| Rok vydání: | 2004 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 92 Due to the recent movements of core competence focus and tend the global competition of profit squeeze, enterprises have been aware the importance of adopting Information Technology (IT) and enhancing customization capability in current business practices. Among these practices, the issue of New Product Development (NPD) has been drawn much attention from practitioners as well as academicians as a critical element for better business performance. However, how to successfully adopting IT, incorporating the use of customization and acquiring customer knowledge and market information in NPD process is required to be further studied. Thus, the main purpose of this thesis is to investigate the effects of IT adoption and customization capability on NPD success. Literature of NPD, IT adoption and implementation, and customization were fully reviewed. The antecedents of IT adoption and customization capability were identified as technology characteristics, firm characteristics, and customer involvement that were also studied. A research framework was then depicted and hypotheses of the relations among variables in the framework were provided. An empirical survey was performed that questionnaires were mailed to 700 Taiwan electronic and hi-tech companies. A total of 172 valid observations were collected and the statistical analysis (e.g. descriptive analysis, correlation, independence t-test, and regression analysis) was performed and to verified the hypotheses proposed. The analysis results showed that all hypotheses are all supported such that IT adoption and customization capability are both have positive effects on NPD success. In addition, technology characteristics and firm characteristics are shown to be positively correlated to IT adoption and firm characteristics and user involvement are also positively related to customization capability. Managerial implementations and future research directions are also provided in the text. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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