Risks and Risk Management Strategies of the Group Package Tour Product in South-East Asia
| Autor: | Yang, Hao-Kai, 楊皓凱 |
|---|---|
| Rok vydání: | 2004 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 92 The purpose of this paper is to describe and express the risks and risk management strategies of group package tour product in South-East Asia. This study conducted a qualitative research by in-depth interview with 9 travel agencies professionals, and combined with secondary data collection. According to the findings, we found the 13 risk categories and 16 risk management strategy categories of group package tour product in South-East Asia. This study find the important risk categories：resource sale risk and news report risk of group package tour product study. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|