The study of consumer's behavior of second-hand book market in Taiwan-samples were taken in Taipeiand Kaohsiung.
| Autor: | Shan-yu Chu, 朱珊玉 |
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| Rok vydání: | 2004 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 92 For the sake of survival, publishing companies have to issue new books quickly and expand kinds of book. In this case, each one holding the number of books rose continually, but keeping books as treasure was not considered important. It is a impulse to buy some books, someone may need but never be found those books. Running second-hand store should hold on the attitude and thought to encourage people to exchange and supply the source of second-hand books. The survey took the buyer of second-hand books as a studying object. Through asking list to collect data, we use SPSS to go on reseach and analysis. The survey will try to find the consumers behavior of second-hand book and to be as a reference for running direction of second-hand bookstore. The survey was summaried as below: 1.Young students,15~25 years old, are the major consumers. Usually they try to find some books which they want in second-hand bookstore. 2. Consumer’s volition can be effected by traffic, book classes, pricing, kinds and the status of books. 3.Male consumers in south area is more than fermale and 30~60 minutes is the average of stayed time in bookstore. Female in north area is major consumers who are office staffs or bouse-wives and stay less than 30 minutes. 4.Consumers’ purchasing behavior can not be effected by Sex, marriage, level of eductation and monthly income. But Pricing reasonable or not was considered important based on consumer’s income. 5.Consumers’ occupation can not effect their attention to the attribute of second-hand books. The image and design in second-hand book store was considered important by consumer’s different occupation. Purchasing cost of second-hand books was higher for service business the results show that they have more self-consciousness and self-value. 6.It is obviously that consumers who befriend and yearn prefer the second-hand books. They thought a member system is important. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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