Alliance and Inter-alliance Resources, Coopetition and Performance --- A Case Study of Sinon Co. in the Supermarket Industry
| Autor: | Chung-Hsin Yang, 楊忠信 |
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| Rok vydání: | 2003 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 91 As the proliferation of strategic alliances, coopetition strategy became an inevitable trend in supermarket industry. Facing with enormous and dramatic changes such as entering into WTO, the expansion of hypermarkets chains and traditional markets, firms in supermarket industry adopt cooperation strategies with their competitors. On the theoretical aspect, the issue of coopetition has been studied at unit of analysis of individual-level and firm-level. This study tried to examine the strategic alliances at both alliance-level and interalliance-level, exploring the relationship among resources, coopetition strategies, and performance. Conducted by qualitative study to a focal alliance—Sinon supermarket alliance, primary data were collected by in-depth interview from 13 CEOs of alliance partners within the focal alliance. Meanwhile, qualitative data from the other contrasting firm, X supermarket, were collected for comparing. The major findings are as follows: Proposition1：If anyone of alliance member owns strong purchasing resources, the alliance generates better alliance-level performance while adopting co-purchasing strategy. Proposition2：If anyone of alliance member owns strong marketing resources, the alliance generates better alliance-level performance while adopting co- marketing strategy. Proposition3：If anyone of alliance member owns strong store management resources, the alliance generates better alliance-level performance while adopting co-store management strategy. Proposition4：If anyone of alliance member owns strong information management resources, the alliance generates better alliance-level performance while adopting co-information integration strategy. Proposition5：If anyone of alliance member owns strong distribution resources, the alliance generates better alliance-level performance while adopting co-distribution strategy. Proposition6：At inter-alliance level, when the supplier of alliance is overlapping, it is more likely to compete between two alliances. Proposition7：At inter-alliance level, when the geographical coverage of alliance is overlapping, it is more likely to compete between two alliances. Proposition8：At inter-alliance level, while adopting coopetition strategy of co-purchasing, co-marketing, co-store management, co-information integration, co-distribution, each individual alliance with large size generate better inter-alliance level performance. Suggestions and further researches are presented at the end of the report. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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