Factors affecting the intention of consumers adopting WLAN
| Autor: | Wang, Yung Yu, 王永裕 |
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| Rok vydání: | 2003 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 91 This research based on Model of the Individual-level Consumer Adoption Processes which was bring up by Mason(1999), Midgley(1993) and Holak(1988).The principal purpose is to discusses how do characteristics of new product and environment variables and consumer characteristics effect the intention of consumers adopting WLAN.Researcher hopes this research can help firms in marketing affairs and product research and development. WLAN will be the object of this research, and gathering information by questionnaires. The research uses convenience sampling method. there are 288 effective questionnaires were collected. This research finds that relative advantage, enjoyment, perceived ease of use, the relationship between same generation and consumer characteristics are significantly correlated with consumers'' adoption willingness. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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