多國籍企業推動線上知識管理系統與行銷業務人員競爭力之關係研究
| Autor: | Cheng-jung Lee, 李正蓉 |
|---|---|
| Rok vydání: | 2003 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 91 The transmission of information is moving faster by the time of technology advancement. Multi-national companies, MNC, transfer internal knowledge through the knowledge management, KM, and e-Learning systems to the branch offices globally to systematically convey its existing knowledge to all the employees worldwide in terms of corporate mission, goal, products and technologies to enable employees in the efficiency. The study is intended to in-depth understand how the predispositions of an MNC affect the content and development of the on-line KM system of the MNC subsidiary in Taiwan. It focuses on the sales force competency and the key factors that these well-developed KM and e-Learning systems help them in daily performance. One of the purposes of this study is to provide local IT companies with the success experience of those MNCs with sufficient resources and the cross-national experience on knowledge transfer. Through the literatures of MNC global strategy theory, knowledge management theory and sales management theory, the study is trying to develop the research framework based on the in-depth interview with three MNCs in Taiwan. By the theoretical exploration, secondary documents analysis and interview, the findings of the study are as follows: 1.The predispositions of MNC affect its subsidiaries in KM systems. 2.The integrated information knowledge flow, effective system architecture, integrated KM and e-Learning systems are the key elements of enterprise information portal, which provides employees the timely and effective data searching tool. 3.US-based MNCs are good at consolidating the business management, selling skills and sales competency explicit and tactic knowledge into practical information and training systems to enable its sales force in competitiveness and performance improvement. 4.The open, sharing and trust company culture as well as the homogeneous product and technology knowledge help the success of US-based MNC in knowledge transfer process. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|