Applying Diffusion of Innovation Theory to the Study of Factors Influencing Electronic Commerce Adoption
| Autor: | Ting-fei Chen, 陳亭妃 |
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| Rok vydání: | 2003 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 91 Based on theories from the technological innovation literature, this study develops a model of E-Commerce adoption. The research objective was to determine factors that had influenced the adoption of E-Commerce in participatory firms and hence could be used to provide guidelines for others to follow. This study specifies four factors as primary determinants of E-Commerce adoption in businesses, includeing the perceived attributes of E-Commerce, organizational, environmental, and social influence factors. A total of 147 usable responses from businesses were obtained. Discriminant analysis is used to identify factors that distinguish adopters from non-adopters. The results of data analysis reveal that perceived attributes of E-Commerce (compatible), organizational (business size and IT infrastructure), environmental (industry press and customer expectation), social influence (interpersonal influence and external influence) factors are the significant factors that influenced their E-Commerce adoption. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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