行動數據服務業創新協同合作模式之研究

Autor: 朱海燕
Rok vydání: 2003
Druh dokumentu: 學位論文 ; thesis
Popis: 91
Global high-tech industry currently encounters an environment of cut-throat competition, and the product life cycle is shortened continuously. Facing the challenges of severe business environment, enterprises have to keep changing the operating modes, and figure out how to collaborate with business partners and clients. Through knowledge sharing common platform establishment, and mutual trust, to quickly build up skills and strengthen organizational functions, then promote the competition edge and market share. The collaboration of up, middle, and down stream companies developed through industrial value chains by the enterprises is the most discussed. However, due to our nation’s variety of information software and service products, as well as their complicated interfaces, the growth of market is limited by the internal fighting and cannot expand. How to change the current situation and create an all-win solution? This article will use an example of Mobile Internet service industry to investigate the innovative collaboration model among related companies in the industry. In other words, to find out how to strengthen the competitiveness by seeking common ground from differences, while maintaining the uniqueness of businesses, all under a friend-and-foe alliance. It also looks for niches under the strategic common foundation and finds ways to renovate the market and expand the pie. The cell phone users of our nation have topped 22 million, it can be viewed as another Taiwan miracle. But the development of Mobile Internet services, ranging from WAP, SMS of GSM to GPRS, MMS of 2.5G, has been doing poorly. However, with the advancement of color cell phone and other terminal capabilities, it has got some improvement. But still, it cannot enjoy the explosive growth. Since early 2002, Taiwan has granted five 3G licenses. That’s in addition to the 6 GSM licenses she granted before. The companies have also been building the infrastructure and expect to start operation in mid-2003. The high-speed Mobile Internet services that 3G emphasizes are supposed to base on the existing GPRS market environment. However, due to the unclear market conditions of GPRS, the future of 3G Mobile Internet applications is also cloudy. The Mobile Internet service, owing to its inherited characteristics, forms a closed or semi-closed environment. This is totally different from the Internet, which has an open environment from the very beginning. This article will investigate how companies can collaborate and emulate the success of “Banking ATM System” to form and promote the inter-network platform environment of mobile data services. It will also investigate how to catalyze the rapid growth of Mobile Internet service, and to create an all-win situation for Mobile Operator, ICP, cell phone makers, and cell phone users. Furthermore, it will investigate how to promote the competition advantage of Mobile Internet service industry, so as to create another “Taiwan Miracle”. This research article will cover five areas, (1) To investigate if the collaborative innovation can break through the development bottleneck of Mobile Internet applications service. Mobile Internet service companies hold the keys to the Mobile Internet service, thus form a closed value-added service environment. So ICP must collaborate in order to provide the value-added service. Similarly, the application of industry service is limited. Should the industry expand the application service and increase the market share through collaboration? (2) To study the Mobile Internet service industry. Find out how to create innovative commercial model through collaboration. The key points are specialty work division, resources sharing and complementation, variegation of products and services, creation of overall operational efficiency and category economy, etc. (3) Find out how to collaborate and find the mutual interest by seeking common ground from differences, while maintaining the uniqueness of businesses in Mobile Internet service industry. (4) Study how the Mobile Internet service industry can avoid contradiction in its collaboration model and find out the commonly endorsed benchmarks. (5) Study how the Mobile Internet service industry collaboration model can expand into other industry collaboration in general.
Databáze: Networked Digital Library of Theses & Dissertations
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