The effects of spatial attributes on consumers'shopping time at the night market—Case studies of Feng Chia night market in Taichung City,Taiwan And Nishijin market in Fukuoka City,Japan.
| Autor: | Wei-Lun Kuo, 郭維倫 |
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| Rok vydání: | 2003 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 91 High densely environment in cities greatly affects residents in both psychology and behavior. Especially in the commercialized central areas in cities, people occur to have different behavior than other environment. In the developing progress of Asian cities, “vendors” and “night markets” are closely bound to residents’ lives. In downtowns and suburbs, vendors and night markets are both the characteristics of high densely business area. This research attempted to explore the relationship between environment attributes and consumer’s shopping time in the vendors and night markets and also to compare the differences of consumer’s behavior between Taiwan and Japan in the night markets. The purposes of this research were: (1) to discover the environment characteristics of vendors and night markets; (2) to explore the factors of density of people’s stream; (3) to research the effects of business types and spatial attributes on user’s behavior and consumptive time spent in vendors and night markets; (4) to research the relationship between gender and shopping time in different business types and spatial attributes of vendors and night markets; (5) to compare the differences of consumptive time, environmental characteristics in densely environment between Taiwan and Japan cross cultural background. None participating observation with camera recoding was used to code users’ behaviors, night market spatial attributes, density of markets, and users’ shopping time. Nonparametric Mann-Whitney and Repeated Measures ANOVA were used to analyze the relationship between attributes of vendor and night market, and the shopping time of consumers. There were eighty-six samples (=37groups) collected in Feng Chia Night Market. The average retention time was 1310.54sec, and the average shopping time was 802.16sec. The shopping time and the retention time of visiting clothing, shoes, and general goods shops achieved the significant level. Gender had significant difference in the consumptive time with women group spent longer time than men. Seventy-seven samples (=52groups) were collected in Nishijin Market. The average retention time was 303.17sec, and the average shopping time was 143.65sec. The shopping time and the retention time of visiting clothing, shoes, general goods, drug stores, and florists had significant difference. Gender was significantly related to consumptive time. The results of this research showed that different business types affect the shopping time of consumers. Through decision-making model of consumers, the different types of goods affect the users’ consumptive time. The vendors like to extend outside space. Displaying materials in the shops and occupying the street open space caused the business space extension and change the consuming space. The style of shops and vendors affected consumers’ shopping time, consumers spent less time in narrow streets and in two-side shops of wide street space. Consumers spent more time in the wide street space. The result of density analysis showed that the different purposes of users affect the shopping time and the density in the similar scales of streets. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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