Research on Government's Public Relation - Take Taoyuan County Government as Example
| Autor: | Lu Hsiu-Chin, 呂秀琴 |
|---|---|
| Rok vydání: | 2002 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 90 Research on Government''s Public Relation - Take Taoyuan County Government as Example Graduate: Lu Hsiu-Chin Instructing professor: Dr. Lee Hung-Hui Management Graduate School, Yuan-Ze University ABSTRACT Along with the fading of authority-type government in the past, the age of incorrupt, efficient, friendly and convenient electronized government is coming. To comply with the variation of social situation and upgrade of economic environment, all government levels adapt themselves positively to the environment to respond public opinions. On Oct. 28, 1998, president announced "the temporary enforcement articles of function, business and organization adjustment of Taiwan Provincial Government". On Dec. 21, 1998, the "Province Refinery" program was implemented. The business originally belonging to Taiwan provincial Government is transferred to be managed by County/City Government. County/City Government is allowed to invent autonomy codes based on autonomy items or according to the authorization of law. As a result, the authority of County/City Government is largely increased, its relation with people''s equity and obligation is closer and people''s public relation becomes more significant. This research is to issue self-designed questionnaire sheet to different public relation targets in Taoyuan County Government. The objectives of the Government''s public relation are summarized as follows: capabilities of executing public policies, shaping County Government''s good image, promoting public policies, increasing employee''s centripetal force, improving the relation of public mass and involving crisis management issue. The work scope includes the mechanism of people''s participation and communication, the mechanism of media communication, understanding public opinions'' trend, shaping a good government image, promoting policies and marketing, public relation activities and so forth. The targets contain interior employee, opinion chiefs of people''s representatives, press media, civilian groups, communities, school students, other government agencies, international persons, social mass and so on. The methods are press conferences, symposiums, association meetings, County Government website, topic speech, self-renewal activities, public hearing meeting, production and dispatch of promotional literature, satisfaction of policy enforcement, appeal channel of the public, achievement presentation, arts activities, festival night show, educational propaganda, newspaper, TVs, radio, issues management and other selective items. Proceed with the questionnaire survey of the satisfaction degree and importance degree. This research finds the following: 1. Taoyuan County Government has not established an organization specializing in dealing with public relation, 2. The most important objective of the public relation of Taoyuan County Government is to execute public policies, 3. People''s participation and communication mechanism are the most crucial public relation work, 4. The social mass is the priority target of public relation for Taoyuan County Government, 5. County Government website is the most favorite public relation method by the county people and 6. Reinforcing media and promotional propaganda are still the important routine public relation work for County Government |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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