The Study of Country Image Recognition of European Union
| Autor: | Huang Wan-yi, 黃婉儀 |
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| Rok vydání: | 2002 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 90 The geographic distance gradually fades away with the technological advancements of transportation and communication, and this globalization trend has made the merchandises more diverse in international marketplace. But this on the contrary made the consumers feel indecisive of what to buy, hence, they often need some external information of product, e.g.: the price or the description to evaluate. As the country-of-origin image of product is as well an important reference of decision-making, the study consequently focuses on Taiwanese people’s country image recognition of European union. The stratified proportion sampling method is used to collect datum by delivering questionnaires to the postgraduate students in Colleges of Business, Management, Education, Liberal Arts, Foreign Languages, International Studies, Science and Engineering of Tam-kang University. By using frequency analysis to obtain a comprehensive description of general recognition of different aspects of country image at first, then analyze further the difference between their subjective recognition and the real condition. From this study, we have drawn the finding as follow: 1.There are dissimilar country images in different aspects for every country, which reveals that the hierarchy of biases of country image recognitions does exist. 2.Although most of the country image recognitions fit in with the actualities, but the differences between the objective recognitions and the real conditions are mainly caused by the stereotype image and the false impression. 3.While evaluating the unknown variables, the country image exerts an influence as the halo effect. But while evaluating the acquainted variables, the country image exerts an influence as the summary construct. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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