To Investigate the Strategic Analysis for Enterprises to Immerse in the Internet-retailing Market by Studying the Developing Characteristics of Electronic Commerce
| Autor: | Shang-Bin Liu, 劉上賓 |
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| Rok vydání: | 2002 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 90 Due to the arising of Internet, not only the consumers’ living styles are affected, the traditional retailers are struggling for the survival as well. This is the factor forcing the traditional retailers to enter the battlefield of electronic commerce (E-commerce). In this study, we are to understand the specific characteristic of internet retailing market, and appropriate company operations types and strategies to compete in the E-commerce business environment by reviewing previous research on internet retailing market and structure, and case studies of foreign companies. The results are shown as follows: The economic characteristics of E-commerce are: Economics of scale at demand side, increasing returns, network externality, and positive feedback cycle. Those characteristics make the bigger firms staying big in the internet-retailing market. The core resources for the physical internet-firms are: capital, physical stores, reputation, the relationship with suppliers, the logistic system, and the practical market operation experiences. The core resource for the pure virtual internet-firms is the electronic information technology. In comparison to the pure virtual internet-firms, the physical ones need more time to cumulate their core resources. However, they could also obtain the related technologies by strategic alliance or merger, and then to develop the better potential in internet-retailing market. Moreover, the developing trend of internet-retailing market is predictable to be controlled by the physical internet-companies and superior huge virtual internet-companies. From the trend of internet-retailing market, only the first two biggest Internet companies with their sizes could be probably successful to take the most of market shares. However, the best and only strategy for the medium- and small-sized internet-stations to survive is to differentiate themselves from the others. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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