The Optimal Yield Management of Transnational Company in Global Markets
| Autor: | Cheng-Feng Cheng, 鄭正豐 |
|---|---|
| Rok vydání: | 2002 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 90 In the end of the twenty-century, the concept of the Knowledge Management and the Knowledge-Based Economy come to the world, which influenced the whole economies in global markets. The influences include the high speed of information exchange and transaction, innovation, and so on. Additionally, the globalization is major trend for the world economy. To the domestic industries, there are two important issues to face, liberalization and globalization. How to use YMS to solve these problems become more important issues than before to industries. First developed in the mid-1980 in the airline industry, YMS now are appearing in other services including lodging, transportation, rental firms, hospital, and satellite transmission (Harris and Peacock 1995). At past, scholars such as Desiraju and Shugan (1999), Png (1989), and Shugan and Xie (2000) explored the YMS problem about advance sales or reservation under the single market. This study provide a theoretical model revised Weatherford and pfeiferz (1994), Png (1989) and Shugan and Xie (2000) by analyzing strategies of reservation, advance sales, and spot sales to show the efficiency of YMS. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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