The comparison and competitive advantage analysis of Taiwanese and Korean cellular phone industries
| Autor: | Jen Chang Jin, 田暢鎮 |
|---|---|
| Rok vydání: | 2000 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 89 Because of aggressive effort and investment in Taiwan and Korea’s government and companies, the cellular phone industries in both countries have quickly develops in a short time. In the past, the developing hardware industry in Taiwan was more profitable than Korea. But nowadays because wireless communications and mobile phone technology growth is higher than in the computer industry, Korea’s wireless communications industry is more profitable Taiwan’s. In Korea and Taiwan, the cellular phone market opened in 1996 and 1997 respectively. After the cellular phone market opened, no matter the external and internal cellular market their competition is more intense, so the policy of the Taiwanese and Korean governments, and cellular phone companies have adapted a reflecting strategy about the cellular market, These are the most noticeable. The objects of my research are as follows: 1. To understand the situation and tendency of the Global Taiwanese and Korean cellular phone industries, and to analyze them systematically. 2. To discuss the marketing strategy of the Taiwanese and Korean cellular phone companies and to analyze “strengths”, “opportunities”, “weaknesses”, “threats” and understand the difference in their competitive and marketing strategies. 3. Through country competitive advantage analysis of the two-country cellular phone industry, and after to analyze the companies marketing strategy, to summaries the competitive advantage of the two-country cellular phone industry. The content of this study includes the industrial environment of the Taiwanese and Korean cellular phone industries, and the marketing strategy of the two countries cellular phone companies. Through analysis and comparison, to better understand the competitive advantage of the two countries cellular phone industries. Korea and Taiwan’s use of the cellular phone system are different. Taiwan a uses the GSM system while Korea CDMA system (main CDMA manufacture country). The rate of popularity of cellular phone use in both countries is roughly the same at about 70%. Although every cellular phone system companies to adopt different marketing strategy but the difference in each country’s marketing strategy is not obvious. Korea cellular phone industry already reach to the integration capability of upper/middle/lower association, and can create their brand. Taiwan’s cellular phone industry has an advantage of low cost, and compared to Korea has a more diverse channel structure. As a result, Taiwan’s cellular phone manufacturing companies to have had good growth opportunities. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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