A Study of Pricing Strategy of Mobile Telecommunication Service Operators in Taiwan
| Autor: | Min-Chi Hsiao, 蕭旻佶 |
|---|---|
| Rok vydání: | 2001 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 89 In 1996, the promulgation of the amended Telecommunications Act initiated a series of liberalization in telecommunication industry. From 1998 to 2000, Taiwan had become the most rapid growth area around the world with 130% compound annual growth rate and had marked a milestone with more than 80% of penetration by the end of 2000. This study focuses on the pricing plans offered by the main operators, CHT, TCC and FET, to analyze the pricing strategies and the competition scenarios with one another. In this study, we, first, gather the pricing plans of the operators and then review the history of the price adjustment. At last, we compare the pricing plans across the boundary of the operators. From the history of the price adjustment and the market evolution, we realize that the new subscribers encouraged by low prices are mostly low in airtime usages. The operators discriminates these low airtime users more in prices under the consideration of market competition and profit gaining. From reviewing the pricing plans of the operators respectively, we find the existence of “redundant” pricing plans, which might bring the operators extra income. From comparison of the pricing plans offered by the three main operators, we conclude the three players try to lower the competition strength by charging high in different segments. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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