The Confidence Management of Interorganizational Cooperation
| Autor: | Hsin-Hua Hsiung, 熊欣華 |
|---|---|
| Rok vydání: | 2001 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 89 Recently, the competion and integration in world market is severer than before. Firms not only establish their own advantages, but also cooperate with other firms, so that they could develop the "cooperative advantages" (Madhok & Tallman, 1998). Although cooperation brings many advantages, the goals and benefits may not be the same between two parties. Therefore, there are a lot of problems and risks in cooperation. Generally speaking, in cooperation there may be two kinds of risks, relational risk and performance risk. The former is concerned with cooperative relationships, or the probability that the partner does not comply with the spirit of cooperation; the latter refers to the probability that intended strategic goals of an alliance may not be achieved, even though cooperation between the partners is satisfactory. The sources of these two kinds of risks are different. Relational risks come from the interactions between firm and firm; performance risks come from the interactions between firm and environment (Das & Teng, 1996). The issues of relational risk are concerned by practicians and academicians. If a firm can''''t handle the cooperative relationship with the partner, it would not only make it strategic goal failed but also fall into a hard situation. A firm has to face the problems that the partner may not match the expectation in cooperational relationship. This study use "confidence" to refer to the firm''''s expectation toward its partner''''s positive behaviors. Das and Teng (1998) define confidence in partner cooperation as a firm''''s perceived level of certainty that its partner firm will pursue mutually compatible interests in the alliance, rather than act opportunistically. This study proposes that no matter a firm actively or passively joins a cooperation relationship, it will evaluates the risks and values of this cooperation. In a situation with high risks, the firm will emerge the "demanded confidence level" to its partner. Demanded confidence level is a kind of expectation, that is, how much a firm expects its partner could follow the cooperative spirit and not engage in opportunistic behavior. This study focuses on the information and electronics industry in Taiwan. The questionnaires were completed by high level managers. A basic sample unit is a cooperation relationship. Overall, there are 146 valid samples in the data. Research variables are measured with five-point Likert scales. All items are written after the researcher reviewing the past theoretical and empirical literature. The reliability of the scales are good. The Cronbach''''s alpha of constructs are about 0.57 to 0.85, so the scales have internal consistency. This study used confirmatory factor analysis to check out the validity. The result shows that every item has good factor loading value. To test the hypotheses, I used principle component analysis, regression analysis, clustering analysis, and multivariate analysis of variance. Furthermore, I used path analysis to understand the effect of mediators. This study indicates three kinds of situations with relational risk. As hypothesized, asset specificity, task complexity, and knowledge transfer have significant positive effects on demanded confidence level. After calculated by principle component analysis, the total relational risk affects the demanded confidence level more. Concerning the effects of moderators, the result shows that if the decision maker prefers risk more, or the firm has more organizational slack, the positive relationship between relational risk and demanded confidence level will be weaker. However, strategic importance and financial benefits don''''t effect the demanded confidence level. Although strategic importance and financial benefits don''''t have moderating effects, they still have positive relationships with demanded confidence level. The result also manifests that the higher the demanded confidence level is, the more the firm exercises management mechanisms. Besides, demanded confidence level influences every kind of management mechanism. This finding means that when a firm wishes its partner to be reliable, it chooses a partner which could be identified (the firm has both personal identification and organizational identification to the partner), emphasizes the compatibility of goals and the handling of information, as well as uses the external and internal potential punishment powers. However, not every kind of mechanism can help to produce confidence. Organizational identification, goal compatibility, information, and internal potential punishment power have positive relationships with confidence, but personal identification and external potential punishment power can not increase the confidence. Besides, this study doesn''''t find the substitute relationships among the management mechanism. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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