The Effects of Irrelevant Attributd of Product, Message Involvement and Prouduct Class on Advertising Effectiveness and Evaluation of Product
| Autor: | Xu, Yi-Zhang, 許益彰 |
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| Rok vydání: | 1996 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 84 |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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