A Research of Marketing Information Resources
| Autor: | Lin, Teresa, 林淑芳 |
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| Rok vydání: | 1996 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 84 A Research of Marketing Information Resources In this research, we investigate every kind of sources and channels ofmarketing information from the aspect of actual needs of marketingactivities. First, we express the importance of marketing information forbusiness activities and then according to the theories and practices ofmarketing, we conclude with the necessary information which is neededduring the marketing management process. Thirdly, we try to survey themeans and channels of gathering marketing information and also focus on theexternal secondary data about the marketing information that is related toprofessional ability in the field of librarianship.We use the skills of library and information science to gather, organizeand analyze every kinds of information in different forms and sourcessystematically in this research. Furthermore, we evaluate and compare theirfeatures, functions and useage. At the same time, we also provide someskills and thoughts of retrieval information. Finally, we make severalsuggestions about some point of views that the librarians who were engagedin business information service should have.Based on this research, we expect it will help the library and informationprofessionals recognize about contents and sources of marketing informationmore and then gather and control the information more effectively. Besides,we hope the library and information professionals can play an importantrole in marketing information gathering and dissemination and make somecontributions to business information services and marketing activities ofthe enterprise. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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