| Popis: |
This study characterized women’s responses to the direct-to-consumer advertising campaign for BRACAnalysisreg; hereditary breast and ovarian cancer susceptibility testing. The study assessed women’s intent to pursue testing before and after viewing the commercial and identified where women would seek out information. Pre- and post-test questionnaires assessed family history of breast cancer, breast cancer anxiety and risk perception, as well as the likelihood that women would pursue genetic testing for breast cancer risk. After viewing the advertisement, 73% of women reported interest in information about BRACAnalysis®. Overall, 76% of women reported that they would seek information on BRACAnalysisreg; testing from their OB/GYN and 37% would go to their family doctor. Being that OB/GYNs may soon be faced with an increase in questions about and requests for BRACAnalysisreg; testing, it is imperative that an educational plan be set in place to train OB/GYNs further about the genetics of breast and ovarian cancer. |
