| Popis: |
During the 1990s, a number of airports around the United States radically changed the way they managed the retail space in their terminals. Departing from the traditional master concessionaire/operator model, airports began experimenting with branded direct leasing programs and outsourcing to third party developers. Serving over 700 million domestic airline passengers annually, and until recently overlooked by the retail development community at large, the airport network presents a significant market for retail development. We review the issues surrounding airport retail management, the genesis of the branded, mall-style and developer-run programs, and evaluate the relative performance of different management models both quantitatively and qualitatively, based on recent sales data and case studies of a number of airports. Data for this report was collected November/December 2002 in the form of publicity available data from industry trade groups and journals and firms providing concessionaire service to airports. From a sales volume perspective, the developer model seems to have an advantage, although the best of the concessionaire and directly run programs often perform superbly. Over the short term, airports around the country will be facing difficult times, but with projections of continued growth, and increased delays, it will only become more important for airports to capitalize on the profit center represented by retailing. |
