| Popis: |
Agricultural communications is a growing field in both industry and academic spheres. However, no such academic programs currently exist at any higher education institution in Canada. This single-case study explored the attitudes and opinions of current University of Guelph agriculture students and agricultural industry professionals regarding the potential development of an agricultural communications undergraduate program at the University of Guelph and what elements should be included in such a program. Findings established a definite need for and interest in such a program and highlighted a distinct gap in this discipline, and related disciplines, at the University of Guelph. While no distinct format for the program was unanimously agreed upon, participants agreed it should be available in a way that benefits the greatest number of students and also reach those outside of traditional agriculture. Findings imply that the program should encompass a wide range of communication skills and topics and should be differentiated from general communications programs with agricultural influence. Outside of these technical skills, students should have co-op or internship opportunities and have practical experiences during their time in the program. |
