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Interventions tailored to a person's stage of change (SOC) tend to more effectively promote behavior change by considering individual's readiness to perform a particular health behavior. The present study tested whether college students' perceptions of persuasive messages depended on their stage of exercise behavior. After reporting their stage of exercise behavior, participants (n=225) were randomly assigned to 1 of 2 conditions in which they read a short message describing either short-term affective (STAM) or long-term cognitive (LTCM) benefits of regular exercise. The STAM listed mental health benefits that could be gained immediately during or following exercise (e.g., fewer depression symptoms). The LTCM listed physical health benefits that may occur years in the future (e.g., lower disease risk). A series of 3x2 (SOC x Message) ANOVAs were conducted. Contrary to hypotheses, there were no significant (i.e.,'p |
