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The purpose of this study was to investigate the audience’s resonance experience when watching travel vlogs and its influence on their behavioral intentions. The premise of this study was when the audience’s inherent needs are being fulfilled, it would reform their behavioral intention. Three theoretical concepts including the theory of resonance, U&G theory, and the involvement theory were employed in this study.Data were collected from students at Kent State University and general consumers through Amazon MTurk (MTurk). Participants were asked to complete an online survey. Multiple regression analysis was conducted, and the results revealed that audiences’ resonance experiences were significantly related with their continuance intention to watch travel vlogs and travel intention of presented destinations. Also, audiences’ resonance experiences were positively related to their perceived involvement, followed by continuance intention to watch and travel intention. |
