| Popis: |
This thesis describes the results of research conducted to explore whether the well-established types of motives in uses and gratifications theory can be expanded, especially in the study of social media, to incorporate motives gleaned from other theories, specifically impression management or self-presentation theory. The research conducted explored whether motives drawn from impression management theory and from uses and gratification theory can be identified among individuals writing personal and professional blogs, how bloggers articulate their motives for blogging and whether different motives might obtain for each. |
