How the mass media influence perceptions of corporate reputation exploring agenda-setting effects within business news coverage

Autor:	Carroll, Craig Eugene, McCombs, Maxwell E.
Jazyk:	angličtina
Rok vydání:	2004
Předmět:	Mass media and business. Corporate image. Industrial publicity.
Popis:	Thesis (Ph. D.)--University of Texas at Austin, 2004. Supervisor: Maxwell E. McCombs. Vita. Includes bibliographical references.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://repositories.lib.utexas.edu/bitstream/handle/2152/2153/carrollce30855.pdf Zobrazit plný text záznamu