'Buy now, pay later' appealing to consumers by product type : advertising message strategies in magazine advertisements for credit cards

Autor:	Choi, Jongsuk
Jazyk:	angličtina
Rok vydání:	2004
Popis:	Thesis (M.A.)--University of Georgia, 2004. Directed by Spencer F. Tinkham. Includes bibliographical references (leaves 48-53).
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://purl.galileo.usg.edu/uga%5Fetd/choi%5Fjongsuk%5F200408%5Fma Zobrazit plný text záznamu