A test of gender schema theory in political advertising for candidates of different genders effects of individual differences and campaign strategy

Autor: Chang, Chingching.
Jazyk: angličtina
Rok vydání: 1996
Popis: Thesis (Ph. D.)--University of Wisconsin--Madison, 1996.
Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 244-264).
Databáze: Networked Digital Library of Theses & Dissertations