Advertising and the poor a comparative study of patterns of response to television and magazine advertising between middle and low-income groups.

Autor:	Bowen, Lawrence.
Jazyk:	angličtina
Rok vydání:	1974
Předmět:	Low-income consumers. Advertising
Popis:	Thesis (Ph. D.)--University of Wisconsin--Madison, 1974. Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://catalog.hathitrust.org/api/volumes/oclc/34310476.html Zobrazit plný text záznamu