The impact of consumers' perceptions of and preferences for channel interactivity on channel preferences
| Autor: | Florenthal, Bela. |
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| Jazyk: | angličtina |
| Rok vydání: | 2004 |
| Popis: | Thesis (Ph. D.)--Pennsylvania State University, 2004. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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