The determinants of brand awareness within sports sponsorship
Autor: | Manning, Matthew R. |
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Jazyk: | angličtina |
Rok vydání: | 2009 |
Předmět: | |
Zdroj: | View electronic thesis (PDF). |
Popis: | Thesis (M.B.A.)--University of North Carolina Wilmington, 2009. Title from PDF title page (February 22, 2010) Includes bibliographical references (p. 30-33) |
Databáze: | Networked Digital Library of Theses & Dissertations |
Externí odkaz: |