The determinants of brand awareness within sports sponsorship

Autor: Manning, Matthew R.
Jazyk: angličtina
Rok vydání: 2009
Předmět:
Zdroj: View electronic thesis (PDF).
Popis: Thesis (M.B.A.)--University of North Carolina Wilmington, 2009.
Title from PDF title page (February 22, 2010) Includes bibliographical references (p. 30-33)
Databáze: Networked Digital Library of Theses & Dissertations