The branding strategy of car industry in Hong Kong and Thailand

Autor:	Chau, Wai-yee, Danny.
Jazyk:	angličtina
Rok vydání:	1996
Předmět:	Brand choice. Automobile industry and trade. Consumer attitudes. Brand choice Brand choice Automobile industry and trade Automobile industry and trade Consumer behavior Consumer behavior
Zdroj:	View the Table of Contents & Abstract..
Popis:	Thesis (M.B.A.)--University of Hong Kong, 1996. Includes bibliographical references (leaf 123-129).
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://sunzi.lib.hku.hk/hkuto/record.jsp?B18003692 Zobrazit plný text záznamu