The influence of perceived loyalty program value on satisfaction, switching costs, and attitudinal and behavioral loyalty an empirical investigation of a casino loyalty
| Autor: | Jeon, Sang Mi. |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2008 |
| Předmět: | |
| Zdroj: | Connect to online resource - MSU authorized users. |
| Druh dokumentu: | Electronic dissertations. |
| Popis: | Thesis (Ph.D.)--Michigan State University. Community, Agriculture, Recreation, and Resource Studies, 2008. Title from PDF t.p. (viewed on July 7, 2009) Includes bibliographical references (p. 137-145). Also issued in print. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|