Linking celebrity to firm performance a multi-level analysis

Autor:	Perryman, Alexa A.
Jazyk:	angličtina
Rok vydání:	2008
Popis:	Thesis (Ph. D.)--Florida State University, 2008. Advisors: Gerald R. Ferris, Annette L. Ranft, Florida State University, College of Business, Dept. of Management. Title and description from dissertation home page (viewed June 11, 2008). Document formatted into pages; contains xi, 198 pages. Includes bibliographical references.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://etd.lib.fsu.edu/theses/available/etd-04032008-091454 Zobrazit plný text záznamu