When innovativeness in form matters the joint impact of form innovativeness and expected innovativeness type on product evaluations over time
| Autor: | Kroff, Michael William |
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| Jazyk: | angličtina |
| Rok vydání: | 2007 |
| Předmět: | |
| Popis: | Thesis (Ph. D.)--Texas A&M University, 2006. "Major Subject: Marketing" Title from author supplied metadata (automated record created on Nov. 2, 2007.) Vita. Abstract. Includes bibliographical references. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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