Changes in media mix for leading national advertisers (2003 - 2005)

Autor:	Swain, Matthew D.
Jazyk:	angličtina
Rok vydání:	2007
Předmět:	Ad Age Group. Advertising media planning. Advertising campaigns. Internet advertising. Radio advertising. Telephone
Zdroj:	Online version of thesis.
Popis:	Thesis (M.S.)--Rochester Institute of Technology, 2007. Typescript. Appendix A: Percent change in spending by industry ; Appendix B: List of top 30 advertisers by medium. Includes bibliographical references (leaves 48 - 51)
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	http://hdl.handle.net/1850/4491 Zobrazit plný text záznamu