The impact of single exposure advertising and socioeconomic status on parenting behavior and children's food choice
| Autor: | Boyd, Aaron |
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| Rok vydání: | 2011 |
| Předmět: | |
| Druh dokumentu: | Diplomová práce |
| Popis: | Master of Public Health Kinesiology David Dzewaltowski Background: Childhood obesity represents a major public health problem. Increasing public and political attention has been directed towards the role of child-directed food advertising in the growth of childhood obesity. As a potential solution, scientists have begun to focus on children’s responses to advertising and on how parents can potentially modify or reduce advertising effects. This study explored the impact of food advertising on parent behavior and children's food choice and how these potential effects are moderated by household socioeconomic status (SES). Methods: Fifty-eight parent-child dyads (ages of 4-6) participated in a true experimental design where half the sample was randomized to be exposed to advertising and categorized as low income or higher income (qualified for free and reduced lunch, n = 11; paid, n = 18) and half was randomized into a control condition (qualified for free and reduced lunch, n = 12; paid, n = 17). Parents completed a questionnaire, viewed a cartoon with energy dense (ED) food commercials or control commercials with their children, and children subsequently choose either an energy dense food or a fruit or vegetable. Throughout the experiment parent and child behavior was videotaped. Binary logistic regression was conducted to examine the impact of advertising and household SES on parent behaviors and children’s food choice. Results: Advertisements had no effect on food choice. More low-income children chose a fruit or vegetable over an energy dense food (OR = 5.8), regardless of whether or not they were exposed to advertising (p |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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