The family role on the internationalization process of family businesses: a two-case study

Autor: Tavares, Bianca Magnani
Jazyk: angličtina
Rok vydání: 2012
Předmět:
Zdroj: Repositório Institucional do FGVFundação Getulio VargasFGV.
Druh dokumentu: masterThesis
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This dissertation aims to identify the family role in the internationalization process of two family businesses: JBS, the world’s largest protein producer and Cutrale one of the world’s leader in the orange juice market. Family businesses have characteristics that are intrinsic to this type of firms. Many of the internationalization reasons or even the way they internationalize has several characteristics that are common among other family businesses. Therefore, through a qualitative research the two case studies were analyzed based on the internationalization and family businesses theories. However, in those companies the role of the family was not a key role on the firms’ internationalization processes. This aroused questions such as whether the size and/ or industry of the company had an impact on the family’s role on the internationalization process of the business. These questions were not the focus of this study but are subsidies for future research.
Essa dissertação procura identificar o papel da família no processo de internacionalização de dois negócios familiares: JBS, a maior empresa de proteína animal do mundo e Cutrale um dos líderes mundiais no mercado de suco de laranja. Empresas familiares possuem características que são intrínsecas a esse tipo de empresa. Muitos dos motivos de se internacionalizar ou mesmo o modo como eles se internacionalizam podem ser extremamente característicos. Assim, através de uma pesquisa qualitativa, os dois estudos de caso foram analisados baseados em teorias de internacionalização de empresas familiares. Porém, nessas companhias estudadas, a família não desempenhou um papel relevante no processo de internacionalização das mesmas. Com esses resultados, questões surgiram, como por exemplo, se o tamanho ou segmento da empresa tiveram um impacto na importância do papel que a família possui no processo de internacionalização. Essas questões não eram o foco do estudo porém fornecem muitos subsídios para uma próxima pesquisa.
Databáze: Networked Digital Library of Theses & Dissertations
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