Scroll In Color: Examining How Colors in Instagram Pictures Illicit Emotions in Users

Autor:	Crockett, Chelsi, Waters, Susan
Předmět:	instagram social media color emotions mass communication pictures feelings Communication Technology and New Media Mass Communication Public Relations and Advertising Social Media
Zdroj:	Undergraduate Honors Theses.
Druh dokumentu:	Text
Popis:	This study aims to understand if colors in Instagram pictures causes emotions in users. The methods involved in this study included a survey where respondents were presented with questions asking them how certain colors made them feel and users were also presented with pictures with varying color undertones and asked which picture made them feel a specific emotion. This study may provide indications for further research and advertising and public relations techniques using social media, specifically Instagram and utilizing colors within Instagram pictures.
Databáze:	Networked Digital Library of Theses & Dissertations
Externí odkaz:	https://dc.etsu.edu/honors/438 https://dc.etsu.edu/cgi/viewcontent.cgi?article=1528&context=honors Zobrazit plný text záznamu