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Bancassurance is unquestionably one of the most important trend in Taiwan’s financial market, and has received much attention from both researchers and policymakers. The aim of this article is to construct bancassurance indicators for Taiwan, which provide more diverse and professional ways to measure and predict bancassurance market. We build three indicators, they are about the influence of macroeconomic factors, the trend in bancassurance, and the professional advice from bancassurance experts, and we name them Macro-indicator, Trend-indicator, and Expert-indicator respectively. Every indicator are built with different methods, the Macro-indicator is constructed by creating a multiple regression model that is using first year premium for bancassurance as a dependent variable with macroeconomic factors as predictor variables, which are 1-year interest rate, monitoring indicator, excess saving rate, number of employees in financial market, and number of bank branches in Taiwan. Also, we use the concept of moving average method in technical analysis to develop the Trend-indicator, which can be used to examine trends and patterns as well as infer future trends by observing the momentum in bancassurance market. To provide the market more insights, we set up an electronic platform to collect professional advices and ideas from bancassurance experts so that we could understand bancassurance market condition and direction more objectively. |
