| Popis: |
One of the motivations and purposes for enterprises to do Corporate Philanthropy is that they believe Corporate Philanthropy can strength the organizational commitment that employees make to the companies. Is this really true? The main point of this research is to find the causal relationship between Corporate Philanthropy and organizational commitment through use of questionnaire survey. The result of study shows the positive causal relationship between Corporate Philanthropy and Organizational Commitment. The more the enterprise is involved to Corporate Philanthropy, the more employees make organizational commitment to the company. At the same time, employees agree and support the concept of Corporate Philanthropy. According to this conclusion, enterprises should do more Corporate Philanthropy. Corporate Philanthropy can increase the commitment the employees make to the company. |
