| Autor: |
Bettany, Shona M.M., Woodruffe-Burton, H. |
| Jazyk: |
angličtina |
| Rok vydání: |
2006 |
| Předmět: |
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| Druh dokumentu: |
Other |
| Popis: |
The aim of ACR 2005 has been articulated by the organisers as the promotion and dissemination of consumer research `for¿ consumers. This call asks for transformative consumer research raising the issue that `Historically, the organization¿s research has been impelled by the theoretical and substantive interests of academics¿. It is on this point that this paper acts to transform arguing that a transformative ethic should be enacted though consumer research praxis. To achieve this it presents worked examples of the practice of reflexivity in consumer research developing a taxonomy of `possible reflexivities¿, and discusses their possibilities for transformation of the consumer research process. |
| Databáze: |
Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
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